ABOUT US

NORTH 48° - LATITUDE WITH ATTITUDE - Since 2021

WHERE THE RIVER MEETS THE SEA
At North 48°, we don’t just live on the map. We live on the edge of something extraordinary. Our brand was born in northern New Brunswick, where the legendary Restigouche River flows into the Bay of Chaleur - a place defined by rugged beauty, and a spirit you won't find anywhere else.

LATITUDE WITH ATTITUDE
Living at the 48th parallel takes a certain kind of character. It’s about being as resilient as a north shore winter and as welcoming as a summer day on the water. We call it "Latitude with Attitude." It’s that mix of grit, pride, and joie de vivre that makes northern New Brunswickers who they are. We don’t just wear the coordinates.We live them.

AUTHENTIC GEAR FOR THE NORTH SHORE
We believe your clothes should work as hard as you do. Whether you’re casting a line in the Restigouche, hiking the local trails, or catching the salt breeze off the bay, our gear is built for the journey.

ROOTED IN THE RESTIGOUCHE
North 48° is more than a clothing brand. It’s a tribute to our home. Every piece we design is a nod to the river, the woods, the Appalachians - the cultures and the people who make this corner of the world feel like nowhere else.

When you gear up with us, you’re not just wearing a brand - you’re carrying a piece of the north with you.

North 48°® Clothing Co Restigouche NB - since 2021!
LATITUDE WITH ATTITUDE™